In the recent Polish Games Conference which we reported on a few weeks ago, IGN picked up on a insightful exchange. The Cyberpunk 2077 artist Michał Janiszewski explained
how that shade of yellow became iconic with the game. Here is a snip;
Speaking at Polish games conference Digital Dragons, Cyberpunk lead environment artist Michał Janiszewski brought that fact up in a lecture, using a section of his talk to answer the question, "Why Is Everything So Yellow?" In essence, the fact that so many people can recall that shade proves that the team did their job right.
Early in the talk Janiszewski brought up the glass Coca-Cola bottle as a key piece of industrial design history – you can recognise it by its shape, design, the font, and the colour. CD Projekt was aiming for something similar: "We were speaking about the Coca-Cola," said Janiszewski. "The yellow colour is pretty much the same thing. It is conveying the information, it is simple to remember."